An emotionally out-of-shape fitness motivator uses canned and absurd motivational slogans to sell his dubious fitness program.

In Mini Workout, Cian Kinsella subversively emulates the stereotypical fitness motivators who bombard our screens with advertising. If adverts are constructed to activate our deep-sealed desires for perfection, this advert reflects a different reality of imperfections and fragility.

Cian Kinsella is a contemporary circus performer and clown who makes performances to provoke, entertain and amuse audiences. His work explores environmental advocacy, ecology of culture, queer identity, and play as a creative strategy.

Mini Workout was commissioned as part of VISUAL’s Residency Programme.